Many brands know the importance of packaging and why it is necessary to focus on making it perfect. It is often the first contact that people will get with what you are selling, drawing their attention and making them want to buy the product or ignore it completely. Custom boxes are popular due to the ability to personalize them so that something unique can be created that stands out. The boxes are able to inform people about what the brand stands for and what type of product it is selling.
The following discusses how customized packaging can enhance brand identity and consumer engagement:
Protects product
When these boxes are made with high-quality materials, they are able to protect the product from getting damaged during transit, handling, and storage, making sure customers get it in good condition. This is important if a brand wants to convey a positive image of itself and let people know that it focuses on giving quality products.
The packaging can be made with high-quality materials like cardboard, paperboard, Kraft paper, etc. so that an image of quality is conveyed even before people get to look at the product. The product will remain safe and the brand will be advertised positively to people making them want to engage with the product and find out more about it.
Enhance brand identity
Personalized custom packaging wholesale is able to behave like a strong brand ambassador letting people know about the company and what it stands for. The boxes let a company showcase its unique branding via a logo, brand colors, unique designs, etc. so that the brand can stand out and be recognized.
When the boxes are designed in a consistent way and when the brand uses the same logo, colors, etc. for its advertising, this aids in making there be a consistent brand image, therefore enhancing brand recognition.
A brand can make the box according to the message it wants to give to its customers. For instance a company that is environmentally-conscious can choose Kraft material to make the box and design it with sustainable inks. Colors like green or brown can be included on the packaging. A high-end or luxury brand can choose to place the product in a rigid box and use colors like gold, black, etc. on it with a minimalist design.
Pleasant unboxing experience
Packaging that is able to give customers a memorable unboxing experience is able to make the person remember the brand and even advertise it on his/her social media platform. For instance a texture impact can be included on the box so that when customers are opening it, they feel its unique texture.
You can place the product in a magnetic closure box that opens in a luxurious way, exciting customers, making them want to get to the product. Personal handwritten thank you notes can be included in the box. The product should be presented attractively as well so that when the box is opened, customers feel special. Engaging visuals can even be considered.
A box like this is able to develop an emotional link with customers via the personalized touches. Customization options such as personalized messages and graphics have the ability to make consumers feel valued giving them an exclusive experience. Custom boxes wholesale like these make customers want to engage with the box and product for longer.
Details on the box
The details that you include on the packgang can impact whether people will want to engage with the box or simply just leave it. It is important to include only what is necessary so that customers do not get confused.
State information about the product which people want to know about and need to know before they buy it. For instance if you are selling a food product you will need to let people know its ingredients and nutritional details, manufacturing and expiry date, flavor, warnings, etc. The information must be added in a font that relates to the message you want to convey whilst being readable at the same time.
You can consider placing the product in a transparent window box if you think people will that have the more confident buying it after they get a glimpse of it. This is true for many products including decorative items, candles, cakes, etc.
The right information added on the box encourages people to want to interact with it for longer and find out what is in it.
Custom packaging is trending due to its ability to enhance brand identity letting people know about the brand and easily recognize its products. The packaging encourages consumer engagement as well making people interested to know what is in the box. A personalized packaging design like this can portray a brand positively and make it stand out amongst the competition encouraging people to buy from it.
