In the ever-changing digital world in the UAE Businesses must ensure that their apps and websites provide an easy, interactive and intuitive user experience. An unprofessionally designed interface could turn away customers, damage image of the brand and lead to lost revenue. To remain ahead of the curve in this highly competitive industry, UAE businesses must avoid typical UI/UX design mistakes which could hamper the growth of their business.
Below are the leading design flaws in UI and UX that you should avoid in order in order to improve user experience and increase conversion rates:
1. Ignoring Mobile Responsiveness
With more than 70 percent of UAE people accessing websites using mobile responsive design, non-responsive web design is an alarming sign. If your app or website isn’t designed for mobiles and tablets, you’re at risk of losing an enormous number of users. Be sure that your website or app is designed to seamlessly adapt to any screen size for an enjoyable user experience.
2. Overcomplicating Navigation
The user should be able to find the information they are looking for in just a few minutes. Menus that are complicated, invisible links and unclear CTAs (Call-to-Actions) can frustrate users and can increase bounce rate. simplify navigation by providing a clear design, easy to navigate and logical structure.
3. Slow Loading Speed
In an extremely fast-paced marketplace like the UAE customers expect immediate result. If they wait for even 3 seconds can lead to 53% of your visitors to leave your website. Improve the quality of images, make use of caching and reduce the weight of scripts in order to guarantee lightning-fast loading times.
4. Poor Color Contrast & Typography
Accessibility is crucial! Inconsistently decorated or low-contrast fonts can be difficult to comprehend, particularly those with visually impaired eyes. Make sure to stick with bright color schemes and fonts with legibility to ensure better reading.
5. Cluttered & Overloaded Interfaces
In UI and UX, less is more design. Overloaded pages that have too many elements can overwhelm users. Follow minimalist design principles–prioritize whitespace, focus on key content, and remove unnecessary distractions.
6. Ignoring User Feedback & Testing
Predicting what people want from the beginning without testing can lead to bad design choices. Perform A/B and heatmap tests and surveys of users to gain insight into the user’s behavior and improve your UI/UX in line with that.
7. Inconsistent Branding & Design Elements
Uncoordinated designs can confuse users. Make sure to use the same colours, fonts, designs, and branding across all pages in order to establish trust and build recognition.
8. Auto-Playing Videos & Pop-Ups
Pop-ups that are aggressive and play auto-playing videos can cause irritation and decrease engagement. If they must be used make sure they’re unobtrusive and easy to get rid of.
9. Lack of Localization & Cultural Relevance
The UAE is a multi-cultural hub. Inattention to Arabic languages, RTL (Right-to-Left) layouts and different cultural norms could cause users to be disenchanted. Make sure your designs are adapted to local taste for improved participation.
10. Not Prioritizing Accessibility
An inclusive design takes into account accessibility for screen reader, keyboard navigation as well as alt text on images. The compliance with the WCAG (Web Content Accessibility Guidelines) ensures your platform can be used by all.
Final Thoughts
An effective UI/UX design not only about appearances, it directly affects the user’s satisfaction, their conversion rates as well as the success of business. Avoiding these mistakes, UAE businesses can create enjoyable, user-friendly online user experiences that boost the growth of their business. Ebtechsol, we focus on the most cutting-edge design of UI/UX specifically designed for our UAE market. We can help you create an experience for your customers that seamlessly turns visitors into long-lasting customers. Get in touch with us now!
